If you take nothing else away from this article, listen up: you need to do pre-production for your marketing just as much as you need to do pre-production for your production. I have been on the wrong side of this too many times, so I implore you to take this guide to heart. It will streamline every part of your marketing process and make you at least 80% less likely to want to pull your own hair out.
We've got an article for that! Important note: if your particular goal does not require the online "success" of your series (via view count, subscribers, or any other metric), don't bother marketing! Just let friends and family know it'savailable for viewing and focus on whatever else you need to complete your goal.
If your goal is about those above metrics, though, read on!
Read how to write a press release, and how to make a press kit, respectively, if this is your first time. You may not actually make these materials yet, but you can plan for them, and start putting together images and copy.
Make a spreadsheet for press outreach, which includes but isn't limited to:
This means if you're making a female-led zombie apocalypse show, you should be looking for outlets that cover horror generally, zombies specifically, female filmmakers, women-led media, and everything in between.
I organize my outreach spreadsheets with the above header.
How do you find these outlets? The best advice I have is to stalk similar series and find out who's covered THEM in the past. For more on that, check out this article about tips for lazy marketers.
A good marketing plan shouldn't have more than two, maybe three, calls to action at any given stage. This will just confuse people who may want to support you or consume your content but are constantly inundated with so many requests they get overwhelmed and give up. Your calls to action can change as your production stage does (shifting from crowdfunding to production to release, for example), but try to make the transition as smooth as possible.
Examples of calls to action:
You only need to have one or two active social media accounts, unless you have a full team with plenty of time and resources to curate and post consistently on each, which I find hard to believe. For advice on which platform to pick, head to this article. And remember- if you have a Stareable show page, you have access to our free social media tool Stareable Updates! Head here for advice on how to use it and what to be posting to social media so your feeds never feel stale.
Steps 6-10 next week, OR, RSVP for our webinar on this very topic on Wednesday, April 10th, LIVE on YouTube and Facebook! I'll not only reveal the next few steps early but I'll also go into considerably more detail!
December 17, 2018
September 17, 2018